About Us


The Springfield Collection® is a fashionable line of 18-inch dolls, clothing and accessories, and furniture. Our dedicated creative design team carefully sketches out their fashion ideas, selects quality and on-trend fabrics and materials, and works hard to make their vision come alive for girls everywhere. Through our products and the interactive play offered online at www.SFStyleClub.com, we encourage girls to form a special relationship with the dolls and to create fun and magical moments together. We are committed to providing an unforgettable experience for each child while ensuring our brand is accessible and available to all. Our mission with Springfield Collection® products is to provide girls with fashion, fun and friendship.

Fibre-Craft Materials Corp.® designs, manufactures and markets the Springfield® brand and other products for mass market retail outlets in the U.S. and Canada. Under the Creative Hands® brand and private labels, Fibre-Craft® offers basic art & craft supplies, activity kits and seasonal items. For more than 55 years, Fibre-Craft® has been a leader in the kids’ creative activities business. Established in 1953, Fibre-Craft® began by manufacturing wood fiber for handcrafting artificial flowers. The company expanded in 1959 to mass-market retail outlets for arts and crafts, floral supplies, doll supplies and decorative accessories. Since then, it has continued to grow, all the while taking care to maintain its high standards for quality and creativity. Today, the company’s vision is to make a difference in the lives of children and its employees.